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Anti-Fracking “Media Representative” Training

June 24 @ 11:00 am - 5:00 pm


This training has been developed for people opposed to Fracking, who wish to improve their ability to engage with mainstream media.

This is the basic content for the day:
Know 10 different ways to interact with the media.
Know what research to do before dealing with the media (research about the media not about fracking).
Key messages.
Be able to create excellent soundbites.
Have practise being interviewed by a supportive journalist.
Have practise being interviewed by a challenging journalist.
Be able to bridge to a point you want to make.
Know how to write a good news release.

The training is free. However we will incur some costs: the room is £70 and someone has to buy the tea & coffee. So those who can please make a donation, however small. Having said that: do not let an empty purse put you off (time rich people are vital and VERY welcome).
The idea is to encourage every local group to have at least two identified Media Reps, fully trained up, with their own network of journalists etc: ready to get the word out to the right people at the right time. This workshop is designed specifically to give you some of the skills and the confidence to use them.
This workshop is open to anyone, whatever level of skills / knowledge you have at present. You do not need to be part of a group to attend.
Please bring your own lunch/ snacks for the day. There will be teas/coffee provided.


June 24
11:00 am - 5:00 pm


The Old Junior School
South View Rd, Sharrow

Sheffield, S.Yorks S7 1DB United Kingdom
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0114 250 8384


Seeds for Change
Organiser Website